This resource is archived because it is not considered relevant for developers creating commercial solutions today.
The resource is believed to be still valid for the original topic scope.
Personas 101 - Using Personas to Craft a Superior User Experience
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A persona is a character involved with your product or service. Creating and using personas during the design and development process can help your product in many ways, and reminds you that you are designing for real people.
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Adobe PDF (.pdf)